Brand Development

Soul’s Calling was a lifestyle gift/accessory brand that all featured positive messaging. I owned the company, and built the brand from the ground up including naming, product design, product sourcing, logo design, collateral design, trade show booth design and production, sales, and PR. I even landed on The Shark Tank! But ultimately without a large cash infusion, I couldn’t get my unit cost low enough for profitable margins.

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• Role Owner, Designer, Art Director

• For Soul’s Calling Inc.