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Client
Scott + Cooner Furniture Showrooms
Brand Development
The Scott + Cooner showroom was founded in Dallas in 1995, when modern design was hard to find. These pioneers now find themselves in a much more competitive market with the explosion of the urban residential market and the recent trend toward uncluttered living. This comprehensive branding effort affirms them as a market leader as well as their authority and authenticity as a haven that truly understands the cult that is the modernist. The campaign continues after 15+ years!
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